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The winter sports industry is facing one of its greatest challenges yet, as climate change is fundamentally altering the conditions in the Alps. This calls for new, sustainable solutions!

Data-based decisions and adaptable strategies – the ARENA Master Plan ensures digital snow management that will effectively meet the challenges of the coming years.

Whether it is less resource consumption or improved customer loyalty – sustainability is also an economic factor that gives ski resorts more financial flexibility.

Faster, higher, further – that has been the motto in winter sports for many years. However, efficiency is becoming increasingly important as a success factor in slope operations. Therefore, large-scale opportunities for efficiency improvements should be sought, especially on a small scale.

The challenges facing the winter sports industry are significant. But with the necessary foresight and a well-aligned strategy, ski resorts can look forward to a successful future, even under difficult conditions.

The use of artificial intelligence, new target groups and sustainability as a success factor – the industry trends for 2025 require a rethink, but also bring significant opportunities for winter sports.

Reduced fuel consumption, optimal maintenance management and highly efficient fleet operations – digital fleet management brings many advantages.

Climate change and rising energy prices are forcing many ski resorts to rethink their current working practices. But state-of-the-art technology and infrastructure alone will not be enough to meet the current challenges.

Skiing is more than just a leisure activity. But to ensure that future generations can also enjoy it, winter sports must be rethought in many areas.

With the help of digital analysis tools and data-based decisions, snow reliability in the ski area can be guaranteed even under unfavorable conditions - especially at the beginning and end of the season.

Snow depth measurements, terrain models, etc. – digital tools make ski areas cost-efficient and snow-sure.

The tech sector has enormous potential for winter sports. Here you will find 7 advantages that external service providers bring to piste management.

Perfect slopes despite climatic changes and increasing price pressure? Here you will find 7 tips for modern slope management.

Digital rescue assistants enable seamless documentation of operations, increase the billing rate and lead to greater safety on the slopes.

From snow depth measurement to tourism valorization to digitalized piste rescue, terrain data forms an objective basis for decision-making for long-term success.

Slope optimization is a year-round job. You can find out here what you can do during the snow-free period to ensure optimal slopes in winter.

Climate change, rising energy prices and increasing competitive pressure – with these measures, ski areas are prepared for the challenges of the future.

The effects of climate change have now also reached the Alpine region. You can read about what this means for ski areas here.